Advisory & Consultation Phase:
Events Working Unit [Group C]
Focal Points: Audiences & Collaborators
4th November 2020
* The Advisory Group is made up of representatives from Public Cultural Organisations, Beneficiaries of Investment in Cultural
Organisations & the Gozo Cultural Support Programme, Festivals, Public Entities, Associations & Organisations, Lobby Groups, Cultural
Operators (Management, Education, Communities), Beneficiaries of the Malta Arts Fund Special Call, and Participants of the ACMlab
Special Series & Arts Reboot Series.
The following suggestions and/or solutions for the Cultural and Creative Sectors were outlined and shared by sector stakeholders during the Advisory Group session:
Experimentation is encouraged at this time, particularly in terms of finding ways to keep in touch with one’s audiences and to expand awareness of one’s projects and/or initiatives.
The creation, development and implementation of digital strategies and/or formats should be taken up as a primary plan (as opposed to an afterthought) so as to enable environments that encourage aspirations towards quality.
Audience fatigue is expected as a result of the saturation of the internet with recorded and/or online performances; artists are encouraged to explore new collaborations which could lead to the creation of more engaging content.
Smaller, modular events as well as promenade setups are considered the most suitable formats in the present context; larger events still appear to be problematic given the current restrictions. The support of producers and venues is to be sought to enable longer runs of events for a more sustainable landscape, and the exploration of non-conventional presentation spaces is encouraged.
There is a growing potential for the gamification of the arts and development of arts-centred platforms, which will require training and investment in order to come to fruition.